
Windows Phone 7, a dramatic upgrade of Microsoft's mobile operating system, looks fairly impressive out of the gate. In addition to a stylish user interface that's strongly influenced by the underappreciated Zune HD media player, Windows Phone 7 is tightly integrated with Redmond's Bing search engine.
Tap the Search button on a Windows 7 device, for instance, and a Bing window appears. Microsoft says the Windows Phone interface is locked, that its hardware partners won't be allowed to replace the UI. Might those rules extend to the default search engine too? It's a given that Bing, not Google, will be the default search engine for every Windows 7 phone that ships. Users will likely have the option of digging into the settings to select another search tool (e.g., Google or Yahoo), but most won't bother.
Android vs. Windows Phone
Mobile devices are the latest battleground in the search wars, and a revitalized Windows Phone 7 would make for a more bruising fight. Google, of course, is gaining mobile market share too. Its Android OS is slated to debut on dozens of mobile devices this year, all of which will have tight hooks into Google Search.
As for Apple's iPhone, rumors persist that Bing may soon become the device's default search engine. Cupertino's relationship with Google continues to sour, particularly in light of Google's Android push and its iPhone-like Nexus One handset.
A Google vs. Apple battle may be very, very good for Bing. Healthy sales of Windows 7 phones wouldn't hurt either.









